How to Use Instagram to Build Your Own Writing Community
There are many fun and exciting reasons why I love writing. A large part of what keeps me going and helps me to stay motivated is the writing community I’ve built for myself. There are many different social media platforms that you can use to do this, but one that I’ve found other writers are particularly engaging and active on is Instagram.
What is Instagram?
You’ve probably heard of Instagram, even if you don’t use it. Originally, Instagram was a photo-based platform where you could share photos with friends and interact with other peoples’ photos. It’s kind of like a simplified version of Facebook.
Though Instagram was originally a photo based platform, they’re shifting focus to become more video based, like TikTok. You can read more about writing and TikTok here.read more about writing and TikTok here
How does it work?
The main purpose of Instagram is to share photos or videos with your followers. To do this, you create posts using an image or video on your phone and add a caption with hashtags to go along with it. Then, people can interact with your post and engage with you.
Another way to share is by posting Stories. These are photos or videos you share that only last for a day before they disappear. You can save them to an archive if you don’t want them to disappear, but generally, Stories are meant to be used for quick updates that you don’t care to be permanent fixtures on your page.
You can also create Reels, which are a fairly new feature. This is how Instagram is transitioning into a video-based platform. These are videos that can be 30 seconds or less and shared with your followers. You can choose to have them appear on your regular feed for your followers or not. Videos can be anything from choreographed dancing to you just talking about your day. It all depends on what type of following you have and what content you decide to put out.
Stories and reels are similar in that they can both be videos. But, stories are less permanent - more of a quick update for your followers. Reels are permanent (unless you delete them), and tend to be more planned and/or scripted.
How to Connect with the Instagram Writing Community
Instagram is a great tool for writers who want to build themselves a writing community. It never hurts to have a support system behind you when you need an extra push with your writing, or if you have a question.
Here are some great ways to start connecting with other writers on Instagram:
Start by searching and using hashtags like #writingcommunity or #writersofinstagram. By searching the hashtags, you can see who is using them and follow those people if you like their content. This is a great way to find lots of writers to follow when you’re first starting on Instagram.
As you use Instagram more, you‘ll begin to see who you connect with and you can start reaching out to people you want to interact with on a regular basis.
By using the hashtags on your own posts, you’re helping other writers find you, too! The following game goes both ways. (At first, it will feel a bit like a game of tag, but eventually, your Instagram feed will be filled with awesome writers you can learn and grow with!)
You can get as specific as you want with the hashtags so you’re finding writers who will align with you. You can search #indieauthors, #selfpublished, #fictionauthors, #fantasywriter, or whatever subgenre you want. Remember, this is your writing community, fill it with people you want to interact with.
Another great way to find other writers on Instagram is by searching for “author” in the discover section. A lot of writers use “author” in their Instagram names. So, by using this search, you’ll be able to quickly discover many writers of all types.
Once you have people to follow, you can begin interacting with them. Engagement with a post helps increase the probability that Instagram will show that post to other people. So, just by commenting on someone's post, you’re helping them. If you start to engage with other people’s posts, they’re more likely to do the same for you. This is also a nice way to find friends to create writer groups with, or just to find people who are willing to help you when you have a question.
A writer group can be whatever you want it to be. I’m a part of one where we do Zoom meetings every week to update each other on goals, read over each other's writing samples, or just chat about basic writing questions. However, some writing groups only interact on Instagram, which can be just as helpful.
Don’t forget to follow people you already know too! If you’ve made writer friends through other social media accounts, chances are they also have an Instagram. Following them and checking out who they follow is an easy way to find new writer friends. You can follow the Capturing Your Confidence writers too! We love to connect with our readers and other writers. Follow us at these two accounts: Rachel (rachtindall) and Holly (livingthroughwriting).
If you aren’t sure what to post, try participating in writing challenges. These are fun interactive activities created by fellow writers. Find them by searching hashtags like #writingchallenge or #writingprompt. These are usually a week or month’s worth of post ideas someone comes up with and you can share your version of whatever it is they want you to share each day. This way you can connect with everyone else who is also partaking in the writing challenge.
An example of one would look something like this:
Day one: Share a line from your work in progress
Day two: What is your favorite genre to write and why?
Day three: Who is your favorite author?
For each of these days (you can participate in as many or as few as you want) you would post a picture that relates to whatever they’re asking and share your response. The response can either be included in the image or written in the description. Then, you tack on the hashtags that they request you use, like #augustwritingchallenge, and share the post!
It’s a fun and easy way to make content for people to interact with. You can even come up with a writing challenge yourself if you want. (If you want the Capturing Your Confidence team to create a writing challenge, DM us your idea!)
My challenge to you is to create an Instagram for your writing.
Have you built your writing community yet on Instagram? Do you prefer sharing pictures or videos? Which social media platform has been most helpful for you so far? I’d love to hear about your experiences and recommendations! Find me on social media or drop a comment below.
Let’s chat because you, my friend, are on your way to great writing.